Brand kit
Logo, color, type.
Everything you need to put Juggle on a page: the logo in every color we use, the palette, and the two typefaces. Grab the whole pack, or pick files below.
01
Logo
Two assets. The full logo — the “Juggle” wordmark with its arrow — for anywhere there’s room. The mark — the J and the arrow — for app icons, favicons, and tight corners. Both are drawn artwork, not set type; never rebuild the wordmark from a font.
PNGs are transparent-background; the pack also carries larger sizes (logo to 4096px wide, mark to 2048px). The white files look empty in a file browser — that’s the transparency; put them on a field.
02
Color
Cobalt is the brand field. Red bookends the argument — it states the pain and makes the ask — and everywhere between it stays an accent. Black and white carry the type. Flat fields, hard breaks between them: no gradients, no shadows, nothing soft.
- #2E2EFF
Cobalt
The brand field. Hero, poster spreads.
- #FF3B1F
Red
CTA buttons and accent moments. Two full fields per page, never a third.
- #0A0A0A
Black
Ink — type on white; secondary buttons.
- #FFFFFF
White
Type on color fields; light sections; the light marquee band.
- #000074
Navy
Marquee and ticker bands; the hover “drown” tint.
The product palette
Inside the loud poster shell, the product itself is calm paper — that contrast is the pitch. These are the app’s colors, used only in product screens and demo artifacts. They never join the poster palette above.
- #F7F5F2
Paper
The app’s ground.
- #B5A28F
Clay
Labels, rules.
- #B8A878
Tan
Secondary tags.
- #7E8C7A
Sage
Client and status tags.
- #C4682A
Reminder
The one accent — the prompt.
03
Type
Two faces, split by role — not by size. One shouts; the other does everything else.
Unprompted.
Display — Acme Gothic Black (Mark Simonson Studio). Weight 900 only. Uppercase, always. Reserved for short, high-impact poster moments: hero statements, one-word punch lines. Never a multi-line explanatory sentence.
Nothing slips. Not the follow-up, not the invoice, not the thing you said you’d send.
Juggle listens from your device audio, so no bot joins the call. The summary files itself to the right client, the promises become tasks, and between meetings you brain-dump anything and get back tagged, scheduled to-dos.
Private beta ● Get early access ● Fractionals & solo operators
Everything else — Helvetica Now (Monotype). Explanatory headlines at 700–800, body copy in mixed case, and all small utility text — eyebrows, labels, buttons, nav, marquee — at 500, uppercase, tracked 0.12em.
Both faces are licensed. They aren’t downloadable from this page; if you need the files for a Juggle piece, ask us at hello@joinjuggle.com.
04
The rules
The system is modeled on 1930s industrial packaging: bold, direct, structural. Constraint is the identity — the restraint is the design.
- Use the logo only in the colors on this page. Don’t recolor it, tint it, or put it on a gradient.
- No shadows, outlines, glows, or rounded corners — on the logo or around it.
- Keep clear space around the logo of at least the arrow’s height on every side.
- Don’t stretch, rotate, or rebuild the wordmark from a typeface. Use the files.
- On a color field the logo is white; on white it’s black, cobalt, or red. Red on cobalt is never the answer.